Case study | Suggestions for website
CSULB Farmers market
Things I Did: Research, Benchmarking
Duration: 11/02/23 - 12/12/23 (5 weeks)
The Farmer’s Market is an event that is held by Sustain U at California State University of Long Beach. The Farmer’s Market is held to promote and “enhance the environmental quality of our campus community by engaging with students, staff, and faculty”. Bringing in different vendors for the farmer’s market and having our students and faculty to gather together and enjoy food and celebrate businesses, while promoting sustainability is the main focus for Sustain U.
About Csulb F.M.
TimeLine
Audience research
According to California State University of Long Beach, in Fall 2022, there were 6,476 incoming Freshmen who enrolled in CSULB. With the acknowledgment of new students coming into the campus, probably, they do not know the whole campus. Although the other three grades have been attending the school for a longer period, there is a big chance that those students do not know the campus by memory due to classes being close to each other due to the separation of buildings throughout campus.
There are multiple Farmer’s Markets held around many different schools. Because CSULB is a California university, I have selected to do the benchmarking according to different schools in California.
benchmark
Interviewed two people about user experience and marketing.
Here are the key takeaways
Interview
Name: Leiana Armendariz
Role: Works at the CSULB Student Rec Center
Key Takeaways: When questioned about marketing strategies, Ms. Armendariz conveyed that tabling is a primary avenue for promoting the SRWC, complemented by participation in diverse pop-up markets. Notably, she shared her insight that incorporating elements of enjoyment captures students’ attention and leaves a lasting impression, contributing to a memorable perception of the SRWC
Name: Gilbert Zavala
Role: Communication director for 211 national lifeline
Key Takeaways: In a team of 3-5 people, Gil, as a communication director, emphasizes storytelling. Understanding the target audience involves developing personas and researching trends. While ideas may face recommendations for improvement, Gil values diverse perspectives in the decision-making process. When hiring, empathy, alignment with the organization’s mission, passion, and drive are crucial attributes. Unicorn skills sought include excellent writing and design abilities, along with self-directedness and cross-collaborative skills. Gil anticipates industry changes, planning to expand the team and acknowledging the evolving landscape with increased connections to tech and AI.
Solutions
Solution 1: Add a QR Code to the poster for easy access. This will allow people who are new to the school or just unfamiliar with the campus to find the information for the Farmer’s market. Due to the increase in using QR Codes since Covid-19 it is a quick fix, which will help bring more audience to the Farmer’s Market.
Solution 2: Add a interactive map with a description of the vendors. This is beneficial to both on campus and off campus use. If people are on their way to the Farmer’s Market annd they need directions to the market, the interactive map is perfect. Adding a vendor list will attract people looking for a specific products or dishes.
Adding qr Code
Website recs
Adding QR code for easy access
